Shopify stores that make it easy to buy.

New Shopify stores, redesigns and improvements to the store you already have. Product pages that answer customers’ questions, features that fit how you actually sell, and stores that stay fast as they grow.

Get in touch

Official Shopify Partner, working remotely with brands anywhere in the world.

Signs it’s time

When your Shopify store starts holding you back

Most stores don’t need a rebuild. They need the right few things fixed, in the right order.

People browse but don’t buy

Visitors reach your product pages and leave. Usually something they needed to decide is missing, hard to find or only shows up once they reach the cart.

Customers ask what the page should answer

Questions about sizing, compatibility, delivery or what’s in the box land in your inbox instead of being answered where people make the decision.

Apps are piling up

Each app adds its own scripts and settings. Over time they slow pages down, clash with each other and add to your monthly costs.

Products with options are hard to buy

Bundles, add-ons and configurable products get squeezed into a standard product page that can’t show what the customer is actually buying.

Every change is a workaround

The theme has been edited so many times that a small update needs a developer, or quietly breaks something else.

You sell in more than one country

Prices, currencies, shipping and stock differ by market, but the store was set up for one.

Why it matters

Small fixes before the checkout add up

Shopify’s checkout is fast and familiar to shoppers. Most of what you can improve happens before it.

7 in 10

online shopping carts are abandoned before purchase, averaged across 50 studies.

Baymard Institute

40%

of shoppers who abandoned a checkout said extra costs such as shipping, tax and fees were too high. Another 12% couldn’t see the total cost upfront.

Baymard Institute, US shopper survey

9.1%

more mobile shoppers went from a product page to adding to their basket when retail sites loaded 0.1 seconds faster.

Google study with Deloitte, 37 brands

The pattern is the same in most stores. People leave when they can’t answer a question for themselves, when the total cost or delivery time comes as a surprise, or when pages are slow on a phone.

That’s why the work starts with the product page and the path to the cart: what customers need to see before they commit, how quickly it loads, and whether anything gets in the way.

A good fit for

What’s included

Ecommerce brands launching a store, outgrowing their theme or improving an established shopping experience.

Store builds and redesigns

A new store or a redesign of your current one. Navigation and collections that match how people shop, product and collection templates built around your catalogue, and pages your team can edit without touching code.

Product pages that answer questions

Clear options, delivery and returns information near the add-to-cart button, sizing and compatibility details, and images that show exactly what’s included. The Shopify product page checklist covers what to look for.

Product builders and configurators

Custom builders for products with options, add-ons or bundles, built into your theme so they load quickly and work with your stock and fulfilment. No extra app, and no monthly fee that grows with your sales.

Theme development and clean-up

Custom sections for your existing theme, removal of code left behind by old apps, and fixes for the workarounds that make every update risky.

Speed and app review

A look at every app and script loading on your key pages. Apps that earn their place stay, anything the theme can do moves into it, and load times are checked before and after.

Email, tracking and more than one country

Connect the store to Klaviyo, Google Analytics and Google Ads conversion tracking, and set up selling in more than one country, through Shopify Markets or separate stores.

A better path from product to cart

Start with one product template and the path from choosing an option to adding it to the cart. The existing theme is reviewed, the agreed changes are built, and the selected product and cart paths are checked on mobile and desktop.

The product, template boundaries, review points and acceptance checks are agreed before development. Extra templates and store-wide changes are scoped separately.

Before scoping the work, use the Shopify product page checklist to identify what customers need to choose an option and add it to the cart.

Discuss a product-page improvement

How a Shopify project runs

01
Review
A look at your catalogue, theme, apps, analytics and how customers currently buy, then a recommendation on what to change first.
02
Scope
You get a written scope covering the pages and features, what’s out of scope, review points and how each part will be checked before launch.
03
Build and preview
Changes are built on an unpublished copy of your theme, so you can review them on your own store while customers keep shopping as normal.
04
Launch and measure
The key product, cart and checkout paths are tested on mobile and desktop, the changes go live and what to measure next is agreed.

What you’ll need to provide

Collaborator access to your Shopify admin
Product details, images and any supplier information
One person who can give feedback and approve changes

Questions

Can you work with my existing Shopify theme?

Yes. The theme and any customisations are reviewed first, then you get a recommendation on whether to improve it or use a different starting point. Read how to customise your Shopify theme or rebuild before choosing the scope.

Should I use an app or custom code?

Apps are often the right answer, especially for reviews, subscriptions or shipping rules. Custom theme code makes sense when an app slows your key pages down, costs more as you grow or can’t do what your products need. The recommendation is whichever suits your store.

Do you build custom product functionality?

Yes. Product builders and configurators are built inside your theme. Options, pricing rules, stock and fulfilment requirements are agreed before development. See how Growplay’s frame builder works.

Will changes slow my store down?

They shouldn’t. Load times on your key pages are checked before and after changes, and scripts that aren’t needed are left out.

Do I need Shopify Plus?

Not for most work. Store builds, product pages, builders and theme improvements work on any Shopify plan. Some checkout customisations need Shopify Plus, and you’ll know early if your scope includes one.

Can you help with international stores?

Yes. Growplay launched stores in New Zealand, the UK and the US alongside Australia, and the work is done remotely for brands anywhere in the world.

Can you connect the store to Klaviyo and Google Ads?

Yes. Shopify can be connected to Klaviyo for email and to Google Analytics and Google Ads for conversion tracking, so you can see which campaigns lead to sales. Klaviyo email marketing and Google Ads management are available too if you want help running them.

Can you help with a smaller improvement?

Yes. A focused product-page change or store improvement can be a sensible starting point. You don’t need to commit to a full rebuild.

Are you a Shopify Partner?

Yes. Kleari is a Shopify Partner and a Klaviyo partner.

Tell us about your project