Perth & remote
Shopify development
A Shopify store built around how your customers buy.
From finding the right product to understanding delivery and reaching checkout, every step matters. I build and improve Shopify stores with a focus on product clarity, useful functionality and a smoother buying experience.
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What I can help with
For ecommerce brands launching a store, outgrowing their theme or looking to improve an established shopping experience.
Store builds and redesigns
Theme setup and custom development shaped around your catalogue, brand and customer journey. Clear navigation and product pages are central to the build.
Product configurators
Custom buying experiences for products with options, bundles or configurations that a standard product page doesn't explain well.
Conversion improvements
Review product discovery, page content and purchase friction, then prioritise changes against the evidence available in your store and analytics.
Connected systems
Connect the storefront with email marketing and measurement, and support multi-market requirements where they fit your business.
Relevant experience
My work with Growplay spans Shopify, Klaviyo and Google Ads, including the store experience and international launches. Working across those systems helps keep the buying journey consistent.
See selected projectsHow we'll work together
- We review your catalogue, theme, integrations and the buying journey you need to support.
- I scope and build the agreed changes, with previews for you to review before launch.
- We check key product and purchase journeys, launch the changes and identify what to measure next.
Before we get started
Can you work with my existing Shopify theme?
Yes. I'll review the theme and any customisations first, then recommend whether to improve it or use a different starting point.
Do you build custom product functionality?
Yes. Product builders and configurators are part of my work. We'll first establish the options, pricing rules and operational requirements.
Can you help with international stores?
Yes. I have experience supporting international ecommerce launches. We'll scope the markets, storefront requirements and connected campaigns for your project.
Can I hire you for a smaller improvement?
Yes. A focused product-page change or store improvement can be a sensible starting point. You don't need to commit to a full rebuild.
Let's talk about your project.
Tell me what you need and what's happening now. We'll work out whether I can help and what a sensible next step looks like.
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