Supporting ecommerce growth across four markets.
The work extends beyond a single website build. Store development, advertising, email marketing and ecommerce operations are considered together, with ongoing improvements across the customer journey. Working across these areas gives each new project the context of the wider business.
The Shopify work includes product pages, landing pages and a product builder that lets customers explore a frame and its available add-ons. Product information and purchase options need to work together, whether someone is browsing on a phone or comparing a setup on a larger screen.
The product customiser brings the frame and available add-ons into one view.
Growplay Junior · pre-launch development
The Junior work brings a modular product range into Shopify: landing and collection pages, shared product templates, product data and pre-order functionality. Layout and dimension information helps customers understand how different combinations fit their space.
Managing and optimising paid campaigns across international markets, including campaign structure, targeting, creative, tracking and performance analysis. The advertising and storefront are considered together so the message and destination support the same customer journey.
Building and managing email campaigns, customer segments and automated flows, including welcome emails, abandoned carts and post-purchase communications. Email supports customers before and after a purchase, alongside the website and paid advertising.
Klaviyo · campaigns & flows
A seasonal campaign with a distinct look. A welcome sequence that introduces the world of Growplay. Email design, copy and automation connect these moments to the wider customer journey.
Growplay AU · January–June 2026
The welcome and checkout history records substantial work during August–September 2025. The following half-year shows the contribution of campaigns and automated flows together.
Email accounted for 21.57% of total revenue, up from 16.79% in the same period in 2025. Flows generated 76.01% of email-attributed revenue. Source: Growplay AU’s Klaviyo reporting, Shopify Placed Order metric, 1 January–30 June 2026; growth compares the same dates in 2025. These are account-attributed results, not a measure of incremental revenue caused solely by the rebuild. The earlier account already had flows.
The work has included launches in the UK, US and New Zealand alongside the Australian business. Each regional storefront and its marketing need to support the same brand while accounting for the market they serve.
The work also covers inventory integrations, fulfilment workflows, product data and customer communications. These parts of the setup support the day-to-day operation behind the storefront, alongside the requirements of each regional market.
A store change can affect the page an ad leads to, the products featured in an email and the next step a customer takes. The ongoing partnership brings those decisions together, with the website and marketing treated as connected parts of the business.
From the client
“Having one person who understands our entire ecommerce stack — from the website to the emails to the ads — has been huge for Growplay.”
Dylan S.Founder at Growplay
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