Services / Klaviyo email marketing

Klaviyo email for Shopify brands.

Automated emails that welcome new subscribers, bring back abandoned carts and turn first orders into repeat customers, plus campaigns that look and sound like your brand. Each one is planned, written, designed and built in your Klaviyo account.

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Official Klaviyo partner, working with Shopify brands in Australia and anywhere else.

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Signs it’s time

When email isn’t pulling its weight

Most Shopify stores already have Klaviyo. Few are getting much out of it.

Your list grows but nobody hears from you

People sign up for a discount and then get nothing, or the same generic welcome email for years.

Abandoned carts just disappear

There’s no reminder, or one email that goes out too late, to the wrong people, or to someone who already bought.

Campaigns are all discounts

Every send is a sale, so subscribers learn to wait for the next one and margins shrink.

Flows were set up once and forgotten

Old offers, broken links, products you no longer sell and branding that no longer matches the store.

Everyone gets the same email

First-time buyers, loyal customers and people who haven’t opened in a year all receive the same message.

You can’t tell what email really earns

Klaviyo reports a revenue number, but it’s hard to know what it means or which emails are doing the work.

Why it matters

A small share of sends, a big share of revenue

Automated flows send far fewer emails than campaigns, but each one arrives at a moment when someone is already interested.

The flows that matter most are the ones that catch people at the right moment: just after they sign up, when they leave something in their cart, after their first order and when they start to drift away.

That’s why the work starts with the flows, in order of what will make the most difference for your store, before building out a campaign calendar.

A good fit for

What’s included

Shopify brands setting up email marketing, or improving flows and campaigns that are already running.

Flow planning and setup

Welcome, browse abandonment, abandoned cart, checkout, post-purchase and win-back flows, with the right triggers, timing and exclusions so people only get emails that make sense for them.

Copy and email design

Emails that sound like your business and explain the product clearly, built on reusable templates that look right on a phone. The five Klaviyo flows to set up first are a good starting point.

Signup forms

Forms and offers that collect more subscribers without getting in the way of shopping, with consent handled properly.

Segmentation

Segments based on what people have bought, browsed and opened, so new subscribers, first-time buyers and loyal customers get different emails.

Campaigns

Launches, seasonal sales and regular sends with their own look, planned around your products and sent to the people most likely to be interested.

Reporting you can trust

Regular reviews of engagement and orders alongside Klaviyo’s attributed revenue, with plain explanations of what the numbers do and don’t show.

Start with one Klaviyo flow

Choose a welcome, cart-recovery or post-purchase flow. Its triggers and exclusions are reviewed, the agreed email copy and design prepared, and links, consent requirements and flow logic checked before launch.

The flow, email count, review points and measures are agreed before work begins. Additional flows and ongoing campaigns are scoped separately.

Discuss your priority flow

How a Klaviyo project runs

  1. 01

    Review

    A review of your Klaviyo account, list, signup forms and existing flows, and how they connect to your Shopify store.

  2. 02

    Plan

    You get a plan of the flows to build or fix first, with triggers, timing and the number of emails in each.

  3. 03

    Write, design and build

    The emails are written, designed and built in Klaviyo, with links, exclusions and consent checked before anything goes live.

  4. 04

    Launch and review

    Flows go live, and performance is reviewed once there’s enough data to improve subject lines, timing and content.

What you’ll need to provide

  • Access to your Klaviyo account and Shopify store
  • Your brand assets, product photos and any offers you’re happy to use
  • One person who can give feedback and approve emails

Questions

Can you improve flows that are already running?

Yes. Existing triggers, timing, content and segmentation are reviewed, then you get a priority list of what to keep, rebuild or add.

Which flows should I set up first?

For most Shopify stores: welcome, abandoned cart and checkout, browse abandonment, post-purchase and win-back. Read the five Klaviyo flows to set up first for the reasoning behind each.

My abandoned cart flow isn’t sending. Can you fix it?

Usually, yes. It’s often a trigger, filter or consent setting. See what to check when an abandoned cart flow isn’t sending or ask for it to be checked.

Do you design the emails as well as write them?

Yes. The copy is written and the emails designed on reusable templates that match your brand and work on mobile.

Do I need to send discounts?

No. Discounts can help in some flows, but plenty of emails work without them: product information, reviews, how-to content and reminders. You’ll get a recommendation on where an offer is worth it.

Do you work with service businesses too?

Yes. Lead nurture sequences for enquiries and follow-ups are built too. An initial review establishes whether Klaviyo or your existing email platform is the better fit.

Do you offer ongoing campaigns?

Yes. You can start with a one-off setup or discuss ongoing campaigns and improvements. The scope depends on your audience and publishing needs.

Can you guarantee a percentage of revenue from email?

No. Results depend on your list, products, traffic and existing emails. The scope includes useful measures and reporting that explains platform attribution.

Are you a Klaviyo partner?

Yes. Kleari is a Klaviyo partner and a Shopify Partner.

Further reading

Have something in mind?

Tell us about your project

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