Practical guides on websites, Shopify, Klaviyo email marketing and Google Ads.
How to decide between fixing your current website and a full redesign. Signs of each, what to check first, and questions to ask before you commit.
Read the article: Do I need a website redesign, or just some fixes?If Google Ads counts the wrong things, it optimises for the wrong things. How to check conversion tracking for calls, forms and bookings.
Read the article: Google Ads conversion tracking for service businessesClicks but no enquiries from Google Ads? Check tracking, search terms, locations, budget, ads, landing pages and follow-up to find where leads are lost.
Read the article: Google Ads not getting leads? Nine things to checkKlaviyo abandoned cart emails not going out? Check message status, the trigger metric, flow filters, skipped profiles and Smart Sending, in that order.
Read the article: Klaviyo abandoned cart flow not sending? What to checkHow to find and add negative keywords in Google Ads for a service business, which match type to use, and a starter list of searches to exclude.
Read the article: Negative keywords for service businesses in Google AdsA practical checklist for Shopify product pages. Photos, titles, options, price and delivery, trust, mobile layout and the details that stop people buying.
Read the article: Shopify product page checklistWelcome, abandoned checkout, browse abandonment, post-purchase and win-back. What each Klaviyo flow does, when it sends and what to put in it.
Read the article: The five Klaviyo flows to set up first on a Shopify storeA practical checklist for service business websites. Clear services, proof, easy contact, mobile layouts and the search basics Google needs.
Read the article: What a service business website needs to bring in enquiries