Shopify product page checklist

The product page is where many buying decisions are made. If someone has to scroll around looking for the size guide, the delivery cost or what's included, many will leave and compare elsewhere.

Use this checklist on your best-selling product first, then apply what you change to the rest of the store.

Photos and video

Show the product from every angle that matters, including scale and detail
Include photos of the product in use, so people can picture it in their home or on their body
Show everything that comes in the box
Keep the first image clean and recognisable, since it's also used in collections and search
Compress images before uploading, so the page loads quickly on mobile
Add short, descriptive alt text to each image

Title and description

Use the name customers search for, plus the detail that sets the product apart
Open the description with what the product is and who it's for
Use short sections or bullet points for specifications, dimensions and materials
Answer the questions your customer service team hears most often
Avoid copying the manufacturer's description word for word, since many other stores use it too

Options and variants

Make options clear, such as sizes with measurements and colours with swatches
Show which combinations are out of stock rather than letting people discover it at checkout
Update the photo when someone picks a different colour or style
If the product has many options, consider a product builder that walks people through the choices step by step

Price, delivery and returns

Extra costs such as delivery and fees are the most common reason shoppers abandon checkout in Baymard Institute's research. Near the price, show:

The full price, and any payment options you offer
Delivery cost, or how it's calculated, and estimated delivery times
Your returns policy in a sentence, with a link to the full version
Whether stock is available now, or when it's expected

Proof and trust

Product reviews, with photos if customers provide them
Guarantees and warranties
Answers to common objections, such as assembly, care or sizing
Contact options for questions, such as chat or email

Keep this close to the Add to cart button, where people are deciding.

Mobile layout

Many shoppers browse on phones. Check your product page on an actual phone:

The price and Add to cart button are visible without much scrolling
Options are easy to tap
Text is readable without zooming
Nothing spills off the side of the screen
Pop-ups don't cover the product as soon as the page opens

Speed and technical basics

Remove apps you no longer use, since many add code to every page
Check page speed on mobile and fix the largest images first
Make sure each product has a unique title tag and meta description
Use product structured data, which many Shopify themes include, so search engines can show price and availability

After the click

Test the full path from product page to checkout on mobile and desktop
Check the cart shows the right options and price
Set up a Klaviyo abandoned checkout flow for people who leave

Frequently asked questions

How long should a Shopify product description be?

Long enough to answer what buyers need to know before purchasing. Simple products may need a few lines. Complex or expensive products usually need more, organised into short sections so people can scan.

Should I show delivery costs on the product page?

Yes, where you can. People are less likely to abandon checkout when they already know the delivery cost and timing.

Do I need a custom Shopify theme for better product pages?

Not always. Many improvements, such as better photos, clearer options and visible delivery information, can be made within your existing theme. Custom development makes sense when your products need functionality the theme can't provide.

What's a product configurator?

A step-by-step builder that helps customers choose options, add-ons or bundles, often with a live price. It suits products with many combinations that a standard product page doesn't explain well.

How Kleari can help

I build and improve Shopify stores, including product pages, theme development and product configurators for products with many options. Work can be a focused improvement to your existing theme or a larger build, and we agree the scope first.

See Shopify development, or read about Klaviyo flows for Shopify to follow up with people who leave.