Services / Google Ads management

Reach people looking for what you offer.

Google Ads setup and management for service businesses and online stores. Campaigns are judged on enquiries and sales, not clicks, with tracking set up so you can see what’s working and what isn’t.

Get in touch

Search and Shopping campaigns for businesses in Australia and overseas. Ad spend is separate from the management fee.

Signs it’s time

When your ads cost more than they bring in

Most Google Ads accounts don’t fail loudly. They slowly spend more for less.

You’re spending but can’t see what you get

The account reports clicks and impressions, but nobody can say which ads led to a call, a booking or a sale.

Your ads show for the wrong searches

The search terms report is full of jobs you don’t do, places you don’t serve and people looking for something free.

Leads come in but they’re not the right ones

Enquiries arrive, but they’re out of area, too small or just price shopping.

Clicks land on the homepage

People search for one specific service and arrive on a page that talks about everything else.

Nobody has looked at the account in months

Campaigns were set up once and left running on old keywords, old ads and settings Google changed since.

Smart Bidding is guessing

Automated bidding needs accurate conversion data. Without it, it optimises for whatever it can see, often the cheapest clicks.

Why it matters

Good ads need good tracking and good pages

Google Ads only works as well as three things around it: what you measure, which searches you pay for and the page people land on.

Tracking

Conversion measurement shows which keywords, ads and campaigns lead to valuable customer activity, and Smart Bidding relies on those signals to optimise.

Google Ads Help

Exclusions

Negative keywords keep your ads away from irrelevant searches, so your budget goes on people who are actually interested.

Google Ads Help

Most wasted spend comes from the same few places: conversions that aren’t counted or are counted twice, searches that were never going to become customers, and landing pages that don’t match what people searched for.

That’s why tracking and landing pages are checked before budget is added, and search terms are reviewed every time the account is looked at.

A good fit for

What’s included

Businesses ready to invest in paid search, or already spending and wanting a clearer view of what is working.

Account review and strategy

A review of existing campaigns, or a plan for a new account built around your services, products, locations and budget. You agree what a valuable conversion actually means for your business.

Search campaigns

Campaigns grouped around the services and products people search for, with ads written for each group and locations matched to where you actually work.

Shopping campaigns

For online stores: a clean product feed and Shopping campaigns structured around your products, margins and best sellers.

Landing pages and reporting

Checks that each ad lands on a page built to turn the visit into an enquiry or sale, and plain-language reports on spend, conversions and lead quality.

Start with an account review

Your conversion tracking, campaign structure, search terms, exclusions and landing pages are reviewed, and you get a prioritised list of what to fix first.

The account, review scope and deliverables are agreed before work begins. Ongoing management is scoped separately, and you can use the review whether or not you continue.

If ads aren’t producing enquiries, start with nine things to check.

Discuss an account review
Perth Mobile Vet service page

In practice · service business

Perth Mobile Vet

Perth Mobile Vet’s Google Ads are managed alongside website improvements and enquiry tracking. Ads send people to service pages written for what they searched, and calls and forms from ads are tracked, so the business can see which campaigns bring in enquiries.

Read the Perth Mobile Vet case study
Growplay product page

In practice · ecommerce

Growplay

Growplay’s Google Ads and Meta Ads were managed across Australia, New Zealand, the UK and the US, including campaign structure, targeting, creative, tracking and performance analysis. Ads and landing pages were planned together, so people arrived on a page that matched the ad.

Read the Growplay case study

How Google Ads management runs

  1. 01

    Review

    A look at your offer, margins or lead value, existing account data, tracking and a workable budget.

  2. 02

    Fix tracking first

    Conversions are checked and corrected before any budget is added, so decisions are based on real enquiries and sales.

  3. 03

    Build or rebuild

    Campaigns, ads, keywords, exclusions and locations are set up, and landing pages are checked against each ad group.

  4. 04

    Review and refine

    Regular reviews of search terms, conversion quality and costs, with changes explained in plain language.

What you’ll need to provide

  • Access to your Google Ads account, Google Analytics and website
  • Your services or products, service areas and what a good lead is worth
  • Feedback on lead quality, so campaigns can be tuned to the right enquiries

Questions

Do you work with both ecommerce and service businesses?

Yes. Ecommerce campaigns focus on purchases and sales value, while service campaigns need to account for enquiry quality and booked work.

Is advertising spend included in your fee?

Advertising spend and the management fee are separate. The management scope and campaign budget are discussed before starting.

Can you review an existing account?

Yes. An account review can identify tracking problems, irrelevant searches and opportunities before you commit to ongoing management.

Whose account is it?

Yours. Campaigns run in your own Google Ads account, so you keep the account, the data and the history if you ever move on.

How quickly will I see results?

Ads can start generating traffic once approved, but useful performance conclusions take data. Timing depends on the budget, demand, conversion volume and sales cycle.

Why do you check tracking before anything else?

Because Google’s automated bidding optimises towards whatever conversions it can see. If tracking is missing or double counts, budget goes to the wrong places.

My ads get clicks but no leads. What should I check?

Usually the search terms, the landing page and whether conversions are tracked. Read nine things to check or ask for an account review.

Do you manage Meta or social ads?

Not as a general service. Ongoing ads work is Google Ads, with Search and Shopping campaigns.

Can you improve the landing pages too?

Yes. Through the website design service, pages can be written and built to match what people search for.

Further reading

Have something in mind?

Tell us about your project

Get in touch