Focused search marketing. Clearer information for pet owners.
The website work focused on specific improvements to an established site. Page titles and meta descriptions were updated, heading tags were corrected, and the text was proofread. Selected wording was made warmer and more approachable for people considering end-of-life care for a pet.
Conversion tracking was configured for clicks on the phone number and email address, and for contact-form submissions. The setup involved coordination with the existing website developer, followed by additional tracking on the footer phone number. This helped distinguish contact activity from general website visits.
Google Ads campaigns were managed around relevant searches for at-home euthanasia, with adjustments to targeting, budget and scheduling. Service wording and targeting were refined to focus on the care Perth Mobile Vet actually provides.
The work brought campaign management together with on-page search foundations and clearer wording. Visitors needed practical service information, while the business needed a clearer view of which contact actions came through its marketing.
A closer look at the service information on the existing website. Kleari’s work focused on SEO, wording and contact tracking.
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